Chat with Georg F. W. Tempel, head of EMA

December 20, 2006

On Monday, Georg F. W. Tempel, head of EMA, answered questions in a chat held by Splashcomics.

He stated that currently, DuO is working on Independent volume 3, Diane Liesaus is working on Musouka, and that the third of their global manga for next year, Gott Gauss, will be published in August of 2007. While there no specific plans at the moment, merchandise, like the highlighter designed by DuO, will be produced in the future from time to time.
Mr. Tempel also explained sales a little, stating that manga sales remain at a constant level, and that a manga is considered successful in Germany if at least 10,000 copies are sold, while a true flop sells less than 2000 copies. On that note, while German manga is currently mainly a question of image for the publishing house, sales are improving, and DuO’s Independent is one of the more successful German series for EMA, with the first print-run of volume 1 sold out. He also stated that BL and romance are the best-selling genres, regardless of whether they’re Japanese or German manga, with comedy doing very poorly.
He also explained that, as opposed to Tokyopop America’s rule, the number of volumes for a global series is determined by the artists, not the publisher; however, the upper limit that artists tend to choose appears to be 3 volumes. Also different from America is the fact that German global manga is mostly published in the Japanese reading direction, which Mr. Tempel explained is another choice the vast majority of artists make. As opposed to in America, there was only a very small discussion, and only in the very beginning, concerning reading direction in Germany.
Finally, the head of EMA mentioned that there are no plans to do any experiments similar to Carlsen’s CHIBI-line.

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2 Responses to “Chat with Georg F. W. Tempel, head of EMA”


  1. […] At Deutsche Mangaka, Elae translates an interview with Georg F.W. Tempel, director of the publisher EMA. There are some interesting commments regarding sales figures, series length, and genre: He also stated that BL and romance are the best-selling genres, regardless of whether they’re Japanese or German manga, with comedy doing very poorly. […]


  2. […] Elae of Deutsche Mangaka provides a short English-language summary of a recent online chat with EMA chief Georg Tempel, who provides a snapshot of the German manga market. (Link via Brigid Alverson.) […]


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